Coeliacs are the most commonly known group who are intolerant to Gluten, but there are a wide variety of medical conditions that exclude Gluten and/or Dairy from diets.
Increasingly, avoidance of Gluten or Dairy is also a lifestyle choice, and recent research estimates that at least one person in 40% of UK households is now electively or otherwise avoiding these food groups. The Free From market is experiencing rapid growth, and is a £multi-million industry in the UK.
Around 8% of children under 5 years old are also lactose intolerant. But every child I have met has a sweet tooth. Our Dairy Free products are an ideal treat, and parents further value our absolute refusal to use artificial additives.